Are you looking to update your business’ marketing strategy in 2022? Now is the perfect time to make this happen! Reviewing your marketing strategy ahead of the new year is a great way of motivating your team and making sure they are on the right track to smashing company goals and objectives. Although planning for the year ahead can seem like a daunting task it will help you to stay on top of upcoming projects while also having the time to prepare for any new marketing trends that may emerge. Whether you are new to marketing strategies or you want to develop your planning skills, we have created a list of how to build a strong marketing strategy in 2022 that will help you to thrive in the year ahead.
- Reflect On The Past Year
The first step on how to build a strong marketing strategy is to reflect on the events throughout the year to evaluate what worked and what didn’t. Knowing where your business currently stands is an essential part of building your marketing strategy. One of the ways you can do this is by carrying out SWOT analysis. This will help you to identify the strengths, weaknesses, opportunities and threats that your company may face in the year ahead.
Through this analysis, you will get a better understanding of your customers and you will be able to identify competitors within your industry. It is a good idea to create reports on the campaigns you ran and study their results. From here you will have statistics to compare to in the year ahead and it will give you ideas on how you can improve these campaigns in the future. Without reflecting on this year it will be difficult to move forward without seeing an honest improvement.
2. Learn More About Your Customers
It is important to create customer personas to get an idea of who your ideal customer would be. This persona would include demographics such as age, location, job title, income, behaviours and interests. Customer personas are an essential planning stage within your marketing strategy as without this you may be targeting the wrong type of customers.
3. Set Goals For Your Business
Specific – Create goals that are specific and narrow for effective planning
Measurable – Decide how you will provide evidence on your progress so far
Attainable – Ensure that your goals are reasonable to reach within the timeline you have set
Relevant – Make sure the goals you are setting will align with business values and objectives
Time – Set a realistic time frame for each task to increase team motivation and reduce stress
Using this method will allow you to set goals that will have a greater impact on your business. Throughout the year you may need to adjust these if the market you work within changes, for a new competitor emerges or the products and services you offer change.
4. Set Out A Budget
5. Decide On A Plan Of Action
There are a number of ways that you can achieve this. For example, through paid ad campaigns, PR, social media marketing, SEO and by having an effective ‘point of sale’ strategy. We recommend limiting the number of activities within your marketing plan to the one you think will reach your target audience the best as this will reduce the risk of your budget spreading too thin.
6. Analysing Your Performance
Knowing whether the marketing strategy you have created is working to the best of its ability will help to save your business money in the long term and will secure the success of your business throughout 2022.
Now that you know how to build a marketing strategy for your business it is time to start preparing for the year ahead. If you would like more information on how your business can get the most out of its marketing plans this year, get in touch with one of our experts today.