Looking to improve your SEO content strategy? Down below, I’ll share some tips that have helped businesses with their SEO across Northern Ireland.
Excellent SEO content marketing seeks to achieve the following:
- Drive traffic to your website and your content
- Boost subscriber engagement – be it a newsletter or queries about your products and services
- Develop trust among consumers in your service and/or products
- Boost social content that will be redirected to your website
By utilising SEO content marketing, you create a more sustainable reputation in the long run. Unlike social media content, where the generation of content is based on how often you post or by “staying relevant”, having SEO-based content, the content will never “be fall out of fashion”. Where social media content relies on trends, SEO content relies on how relevant the information is to the topic.
In order to build an effective SEO Content Marketing strategy, you will need a clear understanding of your target audience, goals and objectives.
These large tasks can be divided into smaller tasks such as finding inspiration, finding your niche content and if your method is working. Down below I have listed my 5 Top Tips in creating a near-perfect content strategy.
Find Your Crowd – Who is Your Audience?
Narrowing down your clientele makes the following steps significantly easier. You need to understand the type of people your consumers are and the only way to achieve this through market research.
Some ideas for market research would be focus groups (think Facebook Groups or Reddit, where people exchange information on a common interest). Another could be creating a questionnaire and sending it out to a subscriber email list (include it into your newsletters so that people don’t have to go looking for it). Finally, another example would be directly asking your customers for their feedback. Giving people the chance to comment (whether online or offline) is an excellent way to understand who your market audience is.
Develop Your SEO Marketing Goals.
It’s crucial to set up realistic expectations when it comes to setting goals. “Gaining more followers” may be the overarching goal, but you need to break this down into smaller goals.
For example, look at the amount of visits on your website or social media platforms. When looking at organic traffic, it is important to measure your own conversion rate and compare that to the industry average. Using existing data in this way will help you understand your traffic and therefore, an attainable way to reach your overarching goals.
Similar goals would be to increase newsletter subscriptions, connect your platforms together by linking, increase your brand awareness through social sharing and boost your target audience by using relevant keywords. You will need to utilise tools such as Google Search Console and Google Analytics to measure your SEO use.
Utilise Keywords – Research Trends
Utilising keywords is a very important step in making your content seen. Firstly, you will need to type basic keywords that relate to your content. The more relevant the keyword is to the topic, the more likely you will connect to your target audience.
Using tools such as Keywords Everywhere can allow you to curate a list of keywords specific to your content.
Popular, high-volume keywords (one that generates a lot of results) is often what they tag and label their content. However, this just causes the content to get lost among all the other results of that keyword. Instead, you should use words that are low volume and highly specific as this will lead you to the people who are searching for that specific keyword.
Using Google to check potential keywords is another excellent way to see if the word’s meaning matches the content it is defined for.
Develop a Content Cluster Strategy.
A content cluster is a centralised collection of information around one main subject. It consists of a main piece of content or “Pillar” that covers a topic that may have several topics to understand such as “how to build a website” and improving your web design.
Within this main topic, there will be smaller linked articles that will help with understanding subjects within that main topic. These smaller articles will also act as another point of contact to the topic. If you search up “how to code in HTML” and this is linked to the main article, other users will find the “how to build a website” article.
The idea is to develop searchable articles that are linked together which will grab the attention of your target audience.
Having a published content cluster allows you to share it on social platforms such as Twitter, blog forums and Instagram. Collaboration is essential to spreading the word so ask for others to review and link to your main hub of content, which in this case would be your website.
Measure Results using KPIs.
The best way to track your progress is by using Key Performance Indicators or KPIs. Analysing your data is one of the best ways to track your content marketing goals. This can be done using tools like Google Analytics.
For example, you would like to track how well your content is doing and you want to see if this in turn generates more enquiries about your service. If you set up an event in Google and track which pages on your website generate traffic to your “contact me” page.
Other tools that you can utilise to9 track your goals would be Google Search Console which tracks how well your content is performing on an organic search. This is a free tool and is excellent for ranking your keywords and which of your website pages generate more traffic. On the other hand, SEMrush is a premium search optimization tool that helps you track how well your website is built, how it holds versus your competitors and keyword rankings. This is another excellent tool if you want more specific analysed data.
Are You Inspired to Build Your Own SEO Content Marketing Strategy?
So, what have you gained from this article? The importance of putting action behind your planning and tailoring this to your target audience.
Good content can only be good if it is reached by the right people and the best way to do this is to understand your audience. This in turn will generate the correct results from your strategy that you can use to learn and strengthen your content.
Here at Gekkoshot Belfast, we are industry experts in discovering niche audiences, analysing and targeting them with our proven results in excellent content marketing strategy. If you are ready to go it alone, we urge you and if you aren’t then you can always get in touch with us and we will work together to get you the business you deserve.