Can you manage your social media on your own? Sure.
Can you run a business, close deals, manage a team, maintain your online content, AND manage your social media on your own? Probably not.
The benefits of social media for small and medium-sized businesses are endless, not least for boosting brand exposure, generating new business leads and improving your customer service.
However, if you run a small business single-handedly, or you’re part of a small team, chances are you don’t have time to get through the simplest of everyday business tasks – let alone think about what you need to post on your social channels to stay relevant!
That’s where outsourcing social media management makes just sense.
But what does that entail you may be asking?
Simply put, outsourcing your social media management means handing over the metaphorical keys to your social media accounts (such as Twitter, Facebook, Instagram, and LinkedIn) to a third-party social media manager (SMM).
Your SMM will spend time researching your industry and posting relevant content that speaks to your target audience.
However, with just about everyone claiming to be a social media expert these days, it’s important to select a high-quality social media manager that you can trust at a price you can afford.
Below, I’ve put together 5 reasons why you should think about outsourcing your social media management.
1. Save time
The most common reason why business owners decide to outsource their social media management is to free up their time.
Which makes sense because the reality is that social media is incredibly time consuming and without a proper strategy in place it can be, well, a downright pain in the butt.
So instead of spending an hour or two a week stressing about what topics you’re going to post and researching your industry and competition, you should instead be focusing on what you do best.
2. Save Money
A lot of business owners believe that they should hire internally instead but hiring a marketing manager or social media expert can be costly – especially if you don’t have the budget to blow on something that doesn’t guarantee results.
The benefit of outsourcing your social media management to another company means that the third-party company is accountable for your success and removes the risks which would be associated with hiring a new member of staff. Outsourcing guarantees a professional service.
In the words of Red Adair – “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
3. Expert insight
We all know how to send a tweet and update our Facebook status, but do you really know how to target your campaigns to maximise success and meet the business goals you desire?
Much like you’d hire an SEO expert to improve your search rankings or a sales rep to close more deals, seasoned social experts can produce measurable results for your business.
Not only that but Social media platforms are constantly changing and updating. However, it is the social media manager’s full-time job to stay on top of these updates. By outsourcing your social media management to a professional, you are eliminating the need to consistently train your employees every time a new update arises.
4. Fresh ideas and content
We get it, as a business owner or someone who is around the brand all the time, sometimes this is too close to the picture.
Which means you could be overlooking crucial details that could make a difference in the company’s growth.
Another benefit of outsourcing is that the social media manager will have a fresh perspective, and look at your company’s social media marketing strategy.
Which ultimately could spark insightful details that could generate more income.
As marketing agencies deal with a variety of clients in different sectors it brings experience and knowledge they have gained to your campaigns.
5. Access to premium marketing tools & reporting
As a business owner, we know it’s easy to put off your own in-house maintenance work while you focus on paying customers.
Which is why in-house marketing teams can sometimes put reporting and analysing of their campaigns on the back burner.
However, by outsourcing to an accredited social media manager like we have at Gekkoshot, you will have systems in place to monitor timelines, budgets and deliverables because their main goal is to improve your ROI.
This is why we go the extra mile to maintain transparency with clients when reporting. The reports enable the client to track ROI trends and see if they are aligning with the business aims and objectives.
We will not only give you this information but if something isn’t working we will also give our thoughts on how to improve.
Another advantage of social media outsourcing is the ability to use some really effective digital marketing tools.
Premium analytics, reporting, and advertising solutions are generally out of reach for smaller businesses. This is due to the fact that they necessitate either a large expenditure or specialised knowledge to manage.
Agencies, on the other hand, rely on powerful software to help their clients develop. In a sense, when you work with an agency, those tools become “yours.”
In summary, outsourcing your social media management is likely to bring fresh talent to rejuvenate your brand with the assurance of a positive return on investment (ROI), while also saving your business time and money.
At Gekkoshot we believe the best approach is a personal one. Which is why we put you in touch with your own dedicated account manager. Each of which are both HubSpot and Meta Accredited. Ensuring everything runs as smoothly as possible.
If you want to learn more about our social media management services simply click here.