What is seo marketing?
Are you a business owner looking for the best seo belfast service or seo consultant in Northern Ireland ? Look no further, we have your back.
First of all, you need a website. For Web Design Services in Belfast, be sure to contact Gekkoshot as we not only optimise websites but also build websites for clients.
You probably understand that our seo belfast service holds the future to the growth of your online traffic and hence your profitability and online reputation which also affects your pricing power. Did you know that SEO could also be harming your website? Read this to get an in-depth explanation why SEO is the most powerful tool to popularize your website but can also cause harm to your website if you take shortcuts.
Moreover, we give you techniques that will help you hire the best SEO service in the Belfast area and what to expect them to do for you if they are doing it right. Don’t expect them to tell you all their secrets but for the sake of your business you better be sure you hire the best SEO service, and they do it right or one of these good days the traffic to your website could decrease by ninety percent if Google penalizes you.
Google uploads over four hundred updates to their algorithms every year. All their efforts are geared towards providing the best search results relevant to the user. It is no wonder that stuffing the articles with keywords no longer works. It once was a useful technique but not anymore. SEO is a process, not a miracle. You need to have a grand plan and a course of action for steady growth and not take shortcuts, or the whole thing will fall apart eventually.
Some claim that SEO has gone the way of the dinosaur and the dodos. Surely this could not be further from reality, Google and other search engines actually have nothing against good SEO practices. In fact, they approve the newly evolved techniques that improve the quality of results that the user is able to get from your website.
Seo is also a form of Digital Marketing
What will seo do to your website?
SEO basically improves your search engine result pages ranking (SERPs) by optimization of your articles and building high-quality backlinks to your website to improve its overall ranking by Google and other search engines. By improving these you automatically receive more visitors to your page and your business is known far and wide and the profits grow in double digits. Meanwhile, you will be laughing all the way to the bank. Now let us take a peek at how this works.
Why stuffing is archaic and obsolete
Search engines always look for the best solution for their users where quality information and resources are concentrated in one place. That is why once upon a time stuffing the articles posted on a website with keywords used to work! Now, not anymore! The robots have learned, with their ever-evolving algorithms, to determine which articles are the good ones and which ones are worth nothing. Buying backlinks from
websites that rank above yours actually work but it is illegal according to Google’s regulations, and you are liable for penalties unless you be in Google’s good books.
Types of SEO services you can choose from
There are three types of SEO consultancies that you can choose from. These include freelancers, SEO companies and in-house.
Individual SEO consultants (freelancers)
Individual SEO consultants are freelancers who have the skill to do your SEO on your website on their own. Hiring a few of these could prove to be useful if they are trustworthy, the main idea her being they are more likely to be affordable, but there is no limit to the amount of skill they have even though they may not have formed companies. In as much as cheap labor might indicate you are receiving poor quality services, paying obscene amounts for your SEO does not guarantee results either. However, you should be cautious when interviewing freelancers as they tend to be the ones who use the riskiest methods to achieve quick short lived success.
SEO service companies/ agencies for seo Belfast
To get the best company available to work on your website insist on legally registered entities only. Comparing the services and the costs of several bidders will help you determine the best seo belfast service in the Belfast area that gives you value for your money rather than a run for it. These tend to have more standardized methods and tactics that are less likely to harm your website. Any company tends to have the desire for customer retention and not just looking to earn a quick buck as freelancers are likely to be. You can expect that these will bill you a few thousand dollars, but they will at the very least give you some value for your money. You should prefer those with performance contracts and those who are offering the prices that put into consideration the results that have been achieved.
In-house SEO Consultants
Well established businesses with the capital to invest in this are prefer hiring their own SEO managers and consultants to set up their websites for the best results from within the company. As much as this is a great way to ensure quality is guaranteed it is always sensible to start by hiring outside help at first to put things in place then create your own team to improve your rankings with every new post.
This article will focus on the things you need to consider when hiring freelancers and companies to do your SEO for you rather than how to manage your own team.
How do I find the best SEO service in the Belfast area?
They should never be cheap
A good SEO company will not be the cheapest. If you are looking for good results that will actually help grow your business rather than harm it then you should turn down cheap offers and walk the other way! This is an area where you can be easily scammed and ripped off. Some will give you superficial results just to get you to pay them then they take off. The moment they walk out your door, you will never see them again, but the penalties that you will face will be a constant reminder that cheaply is expensive.
Ask them how they will Improve your search engine results page rankings
Here you are just looking out for your business, you want to know that they have a standard ethical plan that is not a breach of Google’s’ protocol leading to your website being penalized. Don’t expect them to tell you all their safely guarded secrets of their work which are the tools of their trade. However, you are entitled as their client to know if there is a process they are following to achieve the goals you set out to achieve together. If they don’t seem to have a good plan, then ignore them because SEO service is a process.
Should be able to “build” quality back links
One way to exponentially grow your traffic juice is to obtain backlinks for your websites. This still remains the number one thing used to rank pages. The quality of a website is as good as the quality of links to it from other high ranking websites. It is worth noting that all links do not have the same value. One link from a website ranking high enough is as good as thousands ranking at zero or one.
Shares information on some previous projects for references
Looking at previous projects that have been undertaken and completed by your SEO service provider and evaluating their success or failure will be a great way to be assured of quality. Always contact the references provided and ask if they are satisfied with the results they have seen after paying for the SEO service. They should have several long active clients showing that they will not employ short term shady tactics that will have you penalized by Google’s robots. If they don’t have any big firms as clients, then that could be a red flag that they didn’t have what it takes to provide quality services.
Able to meet deadlines
The best SEO service in the Belfast area will surely be able to give you an estimate of how long it will take for you to see measurable results of their work that you have paid for. Also, they need to be able to meet you own set deadlines and deliver on their promises without any delays in time.
Be able to track the progress and measure and report their success
You need to know how the best SEO service in the Belfast area will track their own progress and measure the extent to which your online traffic grows and report back to you accurately. This is important as you simply can’t keep paying for results that you literary can’t see.
Finally, the best seo service provider also follows Google’s best practices
If they disregard this then worst case scenario one night, you go to bed ranking at the top, and the next morning you are at zero, boom! Google updated their bots again!