At Gekkoshot, we realise that there is a certain stigma surrounding the SEO industry, with questions like ‘what exactly is SEO?’, ‘Is SEO worth it?’ and ‘Does SEO really work?’ Also did you know it’s possible to optimize SEO with zero budget?
Whether you’ve heard of search engine optimization or it’s a completely new thing for you, it is not hard to see why it can be a little confusing at first.
SEO is simply optimising your website and all content in order to show google you’re relevant and popular, making you appear high in search results. It doesn’t take a rocket scientist to figure out that SEO directly impacts your sales!
However; This is not a sales pitch.
We are offering this advice for free, giving you some tips that you can implement completely by yourself.
As an added bonus, we want to extend ourselves to you- you can call us to talk about SEO and ask any questions with no obligations.
We like to operate with full transparency SEO, Belfast based and proud to serve Northern Irish businesses We have done SEO for hundreds of businesses just like you.
We realise that sometimes, you like to understand what it is before you invest, and we are more than happy to teach you the basics.
SEO yields a very impressive ROI and our goal is to help as many businesses as possible achieve their business goals.
Below are some search engine optimization tips to help you get started on your journey of ranking your website high on google:
Why is SEO important?
To make your website easily found by the right people, you need to optimise it correctly.
This is done by using keywords that tie in with what your company is offering and what people are searching for when looking for it.
Equally as important is making sure the content is interesting and relevant and you aren’t just throwing in a bunch of keywords in hope your website will reach #1 ranking score by tomorrow.
SEO is a process and if you stick with it and work with google, you will see some great results.
SEO with zero budget: How to do Keyword Research?
First of all, you will need to find out what your keywords are, and it’s not as simple as just guessing it from the title of your website.
There are some great tools like Semrush that will tell you exactly what people are searching for when looking for what you offer, and with this information you can make better decisions.
Most of these keyword finding software’s do come with a monthly subscription however with the use of free trials you can test them out and stick with the one that works best for you.
(Getting files organised and storing documents with keywords and links to use for each is a great habit to get into). Google sheets is a great free tool to use for this.
Keywords and Phrases should be:
- Highly Relevant to your main page
- Targeted to your customers
- Not too competitive
- Giving you a good overall search volume
Remember it’s better to have 2 or 3 solid keywords that are highly relevant than overfilling your page with too many.
SEO with zero budget: Importance of Relevance
Seeing a keyword that is highly searched might encourage you to use it, however this might just cause people to find your page annoying and irrelevant to what they’re looking for.
The trick is to provide people with solutions so that they feel like they found what they needed on your site, and you can still jot in your call to action button with a link to your products.
Google is great at spotting spams and misuse of keywords, and working against google might be a lot more detrimental to your business than you may think. It’s important to always work with Google and you won’t fail.
Now that you know the importance of SEO and how to get started on building up your keywords and utilising them in the best way possible, you can get started on optimizing seo with zero budget.
If you need any help along the way, our in-house SEO specialists are here to help and you can reach us at any time.