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Top 5 SEO Books To Read
SEO, what a landscape! A sea of information that you can quite easily drown in. Starting out I felt lost, I would read article after article with a constant confused expression plastered across my face - with little clarity gained. Just as it is true that you...
Video Content And How To Rank
Google is the world’s largest search engine, followed by YouTube, which coincidentally, Google owns - of course, they do! It is actually the largest search engine for videos. So we constantly speak about SEO for your text based pages on your website, but what about...
Internal Linking Mistakes To Avoid And Where You Can Win
Internal connections, in my opinion, and of many others, possess so much power. Internal links on your website can lead to additional information that a user might find helpful and therefore boost the length of time visitors are willing to spend on your site....
The 10 Most Effective Ways To Increase Your Conversion Rate
All website owners aim to increase the amount of traffic that comes to their website. However, just because there are more visitors doesn’t mean that they are converting, such as downloading a PDF, joining your email list or making a purchase. Here we will look at the...
Core Updates & Tips On How To Recover
Talking about Core Updates can get very confusing, technical, looking at a lot of graphs, figures drop in site traffic and disasters experienced by certain sites in certain niches. But in black and white, simple terms, let’s just say that Google’s algorithms are...
COVID-19 Digital Selling Capability Grant (Second Call)
Up to £10K in funding for your business Ideal for: Website Upgrade New Ecommerce Website Full 12 months e-com strategy with competitor audits, market analysis and more SEO ( Search Engine Optimisation) Range of Digital Marketing Services to drive traffic to your site...
Track And Understand Your Customers
The goal of any ecommerce business is to increase conversions and maximise sales. But how do I do this? I hear you ask… A: You learn how to track and understand your ecommerce analytics. Ecommerce analytics are imperative as not only do they outline...
20 E-Commerce Tips You Need To Know
Here at Gekkoshot, we have been building and optimising websites since 2006. Therefore, through years of "practice makes perfect", we can confidently say, we know a thing or two about what works and what doesn't. Below, I have compiled a list of 20 top tips that we...
Site Launch Checklist
We have so many websites (very thankful) at the moment that we need a completely sound system that we can rely on to stick to our timelines, it is the following list of processes and similar in other departments that have gained us the top spot in Google for web...