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How SEO Services Benefit Small Business Owners in Belfast
Introduction Small businesses in Belfast face unique challenges when it comes to online marketing. With limited resources and smaller budgets, competing for search engine visibility can be difficult. Fortunately, SEO services can help. By optimizing your website for...
3 E-Commerce SEO Strategy Mistakes To Avoid & How To Solve Them
Key factors to take into account for your e-commerce site. If SEO isn’t a part of your digital marketing strategy, you might be missing out on a significant opportunity.
Why Social Media Marketing Doesn’t Work (For Most People)
Whether it’s Facebook, Instagram, LinkedIn or whatever else. Social media marketing simply doesn’t work. At least for most people, it doesn’t. This is because you’re placing too much importance on the wrong metric. The amount of followers you have. The...
5 Website Navigation Tips For a Smoother User Experience
There are multiple aspects that web design can foster for a great user experience. However, if you overlook these features, you can ruin your users’ experience. From the visual aesthetic of the website, to the use of text and functionality, such as website navigation,...
The True Cost of a Cheap Website
We get it. Giving into the temptation of a bargain is easy to do. Especially if it’s the opportunity to take your business online. However, the web design industry is highly competitive for good reasons. Behind a beautifully designed and functional website, is a team...
Decoding Google Analytics
Understanding your site traffic is crucial to figuring out whether or not the strategies you have in place are working. What works and what doesn’t work online is of utmost importance, it’s all a number’s game. By optimising your Google Analytics, you have a better...
Get More Reviews with These Simple Hacks
Most businesses today rely heavily on their customer reviews. However, that being said, getting your customers to leave a review is no easy task. Reviews significantly influence purchasing decisions. In fact, a recent 2022 survey found that a whopping 93% of...
7 Ways to Collaborate SEO & PPC in 2022
In this article, I will discuss how you can interlink your SEO and PPC to elevate your digital marketing strategy. Don’t Fall for Paid Keyword Tricks In order to make the best use of keywords, it is important to understand the intention behind search...
Checking Keyword Rankings in Google
How well does your website rank? What are good keywords? For every digital marketer, these are two very important questions that we need to have answers for. It’s difficult to have one-sentence answers for such a large and diverse topic. I’ll make it easy for you and...