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Decoding Google Analytics

Understanding your site traffic is crucial to figuring out whether or not the strategies you have in place are working. What works and what doesn’t work online is of utmost importance, it’s all a number’s game. By optimising your Google Analytics, you have a better...

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Checking Keyword Rankings in Google

How well does your website rank? What are good keywords? For every digital marketer, these are two very important questions that we need to have answers for. It’s difficult to have one-sentence answers for such a large and diverse topic. I’ll make it easy for you and...

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E-Commerce Project of the Year Award

Tomorrow night the Gekkoshot team will be attending the Digital DNA Awards, the biggest Tech Awards night in Northern Ireland.   We are very fortunate to have been nominated for the second year in a row.   This year, we are shortlisted for the E-Commerce...

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SEO with Zero Budget: Part 1

At Gekkoshot, we realise that there is a certain stigma surrounding the SEO industry, with questions like 'what exactly is SEO?', 'Is SEO worth it?' and 'Does SEO really work?' Also did you know it's possible to optimize SEO with zero budget? Whether you’ve heard of...

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