Understanding your site traffic is crucial to figuring out whether or not the strategies you have in place are working. What works and what doesn’t work online is of utmost importance, it’s all a number’s game. By optimising your Google Analytics, you have a better...

Most businesses today rely heavily on their customer reviews. However, that being said, getting your customers to leave a review is no easy task.    Reviews significantly influence purchasing decisions. In fact, a recent 2022 survey found that a whopping 93% of...

In this article, I will discuss how you can interlink your SEO and PPC to elevate your digital marketing strategy.   Don’t Fall for Paid Keyword Tricks   In order to make the best use of keywords, it is important to understand the intention behind search...

How well does your website rank? What are good keywords? For every digital marketer, these are two very important questions that we need to have answers for. It’s difficult to have one-sentence answers for such a large and diverse topic. I’ll make it easy for you and...

  As a business owner, having a well-developed website is an extension to your brand. A good website is fully functional, captures your business’s visual vision and has excellent user interface design. Here at Gekkoshot, we can ease the stress of building the...

Tomorrow night the Gekkoshot team will be attending the Digital DNA Awards, the biggest Tech Awards night in Northern Ireland.   We are very fortunate to have been nominated for the second year in a row.   This year, we are shortlisted for the E-Commerce...

Do you operate a micro business? (i.e. do you employ less than 10 employees)   Is your business based in a rural area?  (a rural area is defined as an area with a population of less than 5,000 residents and outside designated urban areas of Magherafelt,...

At Gekkoshot, we realise that there is a certain stigma surrounding the SEO industry, with questions like 'what exactly is SEO?', 'Is SEO worth it?' and 'Does SEO really work?' Also did you know it's possible to optimize SEO with zero budget? Whether you’ve heard of...

Can you manage your social media on your own? Sure.   Can you run a business, close deals, manage a team, maintain your online content, AND manage your social media on your own? Probably not.   The benefits of social media for small and medium-sized...