Whether it’s Facebook, Instagram, LinkedIn or whatever else. Social media marketing simply doesn’t work. At least for most people, it doesn’t.    This is because you’re placing too much importance on the wrong metric. The amount of followers you have.    The...

There are multiple aspects that web design can foster for a great user experience. However, if you overlook these features, you can ruin your users’ experience. From the visual aesthetic of the website, to the use of text and functionality, such as website navigation,...

We get it. Giving into the temptation of a bargain is easy to do. Especially if it’s the opportunity to take your business online. However, the web design industry is highly competitive for good reasons. Behind a beautifully designed and functional website, is a team...

Understanding your site traffic is crucial to figuring out whether or not the strategies you have in place are working. What works and what doesn’t work online is of utmost importance, it’s all a number’s game. By optimising your Google Analytics, you have a better...

Most businesses today rely heavily on their customer reviews. However, that being said, getting your customers to leave a review is no easy task.    Reviews significantly influence purchasing decisions. In fact, a recent 2022 survey found that a whopping 93% of...

In this article, I will discuss how you can interlink your SEO and PPC to elevate your digital marketing strategy.   Don’t Fall for Paid Keyword Tricks   In order to make the best use of keywords, it is important to understand the intention behind search...

How well does your website rank? What are good keywords? For every digital marketer, these are two very important questions that we need to have answers for. It’s difficult to have one-sentence answers for such a large and diverse topic. I’ll make it easy for you and...

  As a business owner, having a well-developed website is an extension to your brand. A good website is fully functional, captures your business’s visual vision and has excellent user interface design. Here at Gekkoshot, we can ease the stress of building the...

Tomorrow night the Gekkoshot team will be attending the Digital DNA Awards, the biggest Tech Awards night in Northern Ireland.   We are very fortunate to have been nominated for the second year in a row.   This year, we are shortlisted for the E-Commerce...