Step 1 - Understanding the Off-page SEO fundamentals    What is off-page SEO?  Off page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO...

You have probably heard the news that Google is currently being investigated along with Facebook, Apple and Amazon. During the preliminary hearings, a few things have come to light. Can we just say, wow... It confirms what we already knew, that many of the Google team...

Want to rank higher in Google? Here are some of the best tools to optimize your website. Surfer SEO:      This has quickly become one of the new favorites in the SEO community.  It is one of the easiest ways to get an abundance of over 500 on-page SEO data...

Understand what your audience wants to find. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products Here are a few of our favorite keywords tools that we use at Gekkoshot when...

There is so much more to marketing than pitching to your customers.  Communication is key but it’s the understanding what will resonate with them and how you can deliver value to their business.   It’s not as simple as asking them to buy, you have to build trust so...

It's safe to say that 2020 has well and truly begun. So what lies ahead in the world of SEO? With constant changes forever occurring, it’s important to keep up in order to continue to grow. Writing title tags, looking after your links etc will always be a staple but...

We know that Google is constantly updating it’s search algorithms therefore SEO techniques can quickly become outdated. To boost your SEO with EAT in 2020, here is what you need to know: EAT represents Expertise, Authority and Trust With these three metrics Google...

On-Page SEO - The Basics So the term On-Page SEO is also known as “on-site SEO and this is where a web page is optimized for search engines and users. This includes optimizing title tags, internal links, content and URLs. Even now in 2020, traditional on-page SEO...

The importance of SEO for small businesses is becoming increasingly evident. Today, marketers, bloggers, and small businesses not only have to compete with big competitors (such as CNet, Amazon, NewEgg, etc.) but must also do it in a way that will appeal to as many...