We know that Google is constantly updating it’s search algorithms therefore SEO techniques can quickly become outdated. To boost your SEO with EAT in 2020, here is what you need to know: EAT represents Expertise, Authority and Trust With these three metrics Google...

On-Page SEO - The Basics So the term On-Page SEO is also known as “on-site SEO and this is where a web page is optimized for search engines and users. This includes optimizing title tags, internal links, content and URLs. Even now in 2020, traditional on-page SEO...

The importance of SEO for small businesses is becoming increasingly evident. Today, marketers, bloggers, and small businesses not only have to compete with big competitors (such as CNet, Amazon, NewEgg, etc.) but must also do it in a way that will appeal to as many...

SEO Vs PPC What is your marketing strategy? Do you opt for SEO or PPC, which is best? The truth is both are great ways for generating traffic but with so many brands competing against each other, you need a strong marketing plan to be ahead of the game.  Both of these...

With Christmas fast approaching there are lots of things you can do as a small business to make life a little easier.  Check out our Christmas Marketing Ideas for some inspiration!   Add some Christmas sparkle to your branding - You could do this by simply...

5 Key Ways SEO Benefits Small Businesses 📈 1️⃣ User Friendly Website - SEO is not just about optimising your website for search engines, it's also used to enhance user experience as well as making your site run faster and smoother. In order to make your visitors stay...

Today we’re going to look at a range of competitor benchmarking tools.   Our SEO clients would often ask us to take a look at their competitor's digital activity however this cannot really be fully done as we haven't got access to their analytics to go and look...

If you think about it over the last few years what’s the number one factor that’s helped with Google’s rankings? Links and content. In 2019 the change is going to be brand. If you notice over the last years what’s happened is the more links you build, the higher...

UPDATED FEB 2020 Why it’s a must-have for your business Fact 1Search is the #1 driver of traffic to websites, beating social media by more than 300% Fact 270-80% of users ignore paid search ads and click on the organic search results instead Fact 375% of users never...