Whether it’s Facebook, Instagram, LinkedIn or whatever else. Social media marketing simply doesn’t work. At least for most people, it doesn’t.
This is because you’re placing too much importance on the wrong metric. The amount of followers you have.
The issue is this, let’s say you want thousands of followers. If you want thousands of followers then you have to create content that appeals to the masses.
For example, you could start creating more generic content and you’d likely see your follower account begin to rise faster.
But you’re also likely to find that you get zero clients or even leads off the back of this.
On the other hand, as a digital marketing agency, when we share SEO tips, or web design tips, we get way less likes and comments than when we share something more generic.
However, we know that our customers are the people who are interested in SEO, Web Design, Social Media Marketing and everything Digital Marketing related, therefore we know when we share this kind of content, yes it will get less vanity metrics but it also has resulted in people eventually converting into leads and customers.
In summary, yes you need followers to make social media marketing work for you. Even more importantly, you need great content.
However, the big mistake that people make time and time again, is that they create content that focuses on the masses so they can boost their vanity metrics AKA follower count.revit torrent This means they lose focus on creating content that appeals to their ideal customer.
So with your social media marketing, focus on how many leads and sales you’re getting over how many followers you have and you’ll get back on the right track.
If you would like to learn more about our Social Media Marketing services, feel free to get in touch with us today.
