This 7-step method eliminates the uncertainty in website design and offers a systematic approach to help you create a unique website tailored to your needs while optimising your business potential.
Important Things You Should Know
The seven core principles of website design are commonly referred to as the 7C’s. These principles are Creativity, Consistency, Clarity, Content, Continuity, Compatibility, and Customisation. These principles form a reliable framework for creating an exceptional website design that meets the specific needs of your business.
Adhering to these guidelines is crucial because they ensure that your website is not only aesthetically pleasing but also user-friendly and intuitive to navigate. By following the 7C’s of Website Design, businesses can create a website that is modern, effective, and meets the expectations of today’s online consumers.
Moreover, these guidelines help businesses to avoid common pitfalls that can lead to a poorly designed website, low user engagement, and even the loss of customers.
What are the 7 C’s of Website Design?
Creativity refers to the ability to think innovatively and generate unique ideas. It involves creating something new and distinct that hasn’t been attempted before. To achieve creativity in website design, one must consider incorporating unique features such as original layouts or novel colour schemes into their design.
Maintaining consistency in website design is crucial in ensuring that the audience knows what to anticipate from page to page. It is recommended to use a consistent colour scheme throughout your website design and include a menu that links back to all the essential pages.
Additionally, keeping the typography and graphics consistent across your entire site can prevent confusion and enable clients to locate their position on your website effortlessly.
In website design, clarity plays a significant role in effective and efficient communication. To achieve clarity, it is recommended to use large and easy-to-read fonts and have a white background, which is a universal colour that symbolises clarity.
Incorporating an obvious navigation panel instead of a confusing and difficult one can help improve the site’s overall clarity.
The content of your website plays a crucial role in its effectiveness. It is important to include only the most essential information about your business and remove any irrelevant information.
Incorporating a blog or other easy-to-update content can encourage visitors to return to your site repeatedly, keeping them engaged with your business. Using relevant keywords throughout the content on your website can improve its reception by search engines.
To ensure an excellent user experience and avoid confusion for the audience, continuity is key. It is crucial to ensure that one page flows smoothly into another. By integrating a contact page, an about us section, and frequently asked questions pages, your website can establish a consistent user experience, making it easier for visitors to find the information they need.
By including both internal and external links, you can improve website navigation, resulting in a smooth and enjoyable browsing experience for users.
Ensuring compatibility means making your website accessible across all modern browsers and devices, providing customers with the ability to visit your site from any location.
Including engaging videos and photos, along with a highly functional contact page, can increase user engagement and retention.
A search function can also be incorporated to simplify the process of finding products or services on the website, thereby improving the overall user experience. Ensuring compatibility with modern browsers and devices enables customers to visit the site from any device, enhancing accessibility.
Customisation is the key to making your website stand out and align with your business’s style and needs. Creating a unique theme and layout can differentiate your website from others. Including a frequently asked questions section can provide quick answers to users’ inquiries.
Introducing a blog or photo gallery feature can also offer users entertainment or knowledge while they browse your site.
Your web designer is likely to adhere to the 7C’s as it provides a helpful framework for creating top-notch website layouts, making the design process much smoother. It’s important to note that web design is a constantly evolving field, and keeping up with the latest trends and technologies is crucial to staying competitive.
A skilled web designer should possess a strong understanding of design principles, coding languages, and user experience (UX) design. Ultimately, the quality of a web designer’s work can be judged by the satisfaction of their clients and the effectiveness of the websites they create.
Our digital marketing agency based in Belfast offers a range of services including Web Design, SEO, Social Media Management, and Content Creation. Our team is well-versed in the latest trends and boasts an impressive knowledge of coding and UX design, enabling us to deliver modern, functional, and visually striking websites.
We take pride in tailoring each website to reflect the professional image of our clients, effectively marketing their products, services, and brand to both new and established customers and clients.
Creating Effective Websites that Convert Leads to Customers
By following the 7 C’s, you can create an easy-to-navigate and visually appealing website that keeps users engaged, leading to increased conversions and improved brand image. Don’t wait any longer to optimise your website for success.
Creating a website can be a complex process, but following the 7C’s of Website Design can help ensure that errors are avoided in the design process. While some websites may incorporate one or two of the 7C’s, not all 7 areas are always equally effective. A lack of creativity can negatively impact a website’s overall appeal, even if it’s clear what the business does.
Another common mistake is not having a targeted strategy that aligns with your specific goals and target market, resulting in a lack of clarity about the business and who it’s trying to attract. Therefore, it’s essential to develop the 7C’s of Website Design with your specific goals and target market in mind.
By adhering to the 7C’s, you can enhance your website’s effectiveness, attract more traffic, and improve your brand reputation, leading to greater customer conversion rates. This comprehensive process enables you to create a distinctive and tailored website that meets your specific requirements, while also optimising your business’s growth potential.
To optimise your website’s performance, it is crucial to steer clear of common pitfalls such as creating a website that is incompatible with various devices or omitting clear and succinct content.
Maximising Your Online Presence
At Gekkoshot, we understand that having a strong online presence is crucial to the success of any business in today’s digital age. This is where we come in. We specialise in SEO, web design, and content creation, and we can help take your company to the next level by creating a cohesive online strategy that reflects your brand and meets your business goals.
Our team of experts will work with you to identify your target audience, analyse your competitors, and develop a customised plan to increase your online visibility and drive traffic to your website.
We will ensure that your website is optimised for search engines and designed with the user in mind, providing an enjoyable and seamless browsing experience.
Additionally, our content creation services can help you establish a strong brand voice and engage your audience through various channels such as blog posts, social media, and email marketing.
With our help, you can create a cohesive strategy that leverages the strengths of each of these channels to maximise your online impact and drive business growth.
Let us help you take the next step in establishing a strong online presence and growing your business. Contact us today to learn more about our services and how we can help your company succeed in the digital world.