Here are our top 3 favourite link building strategies and step by step guide on how to implement them.    1. Show Your Presence On Social Media   Social media backlinks are mainly considered a waste of time by a lot of people. This is due to the fact that...

Here are our top 5 tips for using SEO to boost your business SEO.   1. Higher-tier backlinks   This is a way to guarantee your chance of ranking for a handful of keywords through gaining backlinks from other websites to relevant pages on your site. Google,...

Here are our top 5 tips to stay ahead of the web design trends in 2020.   1. Dark Mode   Not only does it look extremely modern but Dark mode web designs are really easy on the eyes and allow colours and design elements to stand out more. Commonly, it's the...

Step 1 - Understanding the Off-page SEO fundamentals    What is off-page SEO?  Off page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO...

You have probably heard the news that Google is currently being investigated along with Facebook, Apple and Amazon. During the preliminary hearings, a few things have come to light. Can we just say, wow... It confirms what we already knew, that many of the Google team...

Want to rank higher in Google? Here are some of the best tools to optimize your website. Surfer SEO:      This has quickly become one of the new favorites in the SEO community.  It is one of the easiest ways to get an abundance of over 500 on-page SEO data...

Understand what your audience wants to find. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products Here are a few of our favorite keywords tools that we use at Gekkoshot when...

There is so much more to marketing than pitching to your customers.  Communication is key but it’s the understanding what will resonate with them and how you can deliver value to their business.   It’s not as simple as asking them to buy, you have to build trust so...

It's safe to say that 2020 has well and truly begun. So what lies ahead in the world of SEO? With constant changes forever occurring, it’s important to keep up in order to continue to grow. Writing title tags, looking after your links etc will always be a staple but...