Key factors to take into account for your e-commerce site. If SEO isn’t a part of your digital marketing strategy, you might be missing out on a significant opportunity.
Mistake 1: Failing to consider how your educational SEO content will affect revenue and its ultimate objectives.
The bottom line for e-commerce websites is revenue. Your content can attract new visitors to your website, nurture existing leads, and eventually act as the element of your digital strategy that persuades a website visitor to become a new client.
Plan SEO Attribution From the Start as a Solution. Start by looking for a platform that can help you understand the precise function SEO plays and which area of the funnel it affects, as well as the impact of all your marketing and organic content.
Mistake 2: Choosing content ideas without a sound strategy is mistake number two.
You may think you know everything there is to know about your industry and what your customers want. The content you automatically believe will appeal to your readers may not always be the best. If you don’t develop content based on a strategy, you might pass up other excellent ideas.
The answer: Generate an idea, then confirm it through research. To begin with, you can start with your initial topical instincts and then confirm them. The next step is to select broad categories for content that people might be interested in reading based on what you already know about your business. Once you have some basic concepts for your article, you can use those to focus your ideas on a few key words.
You can accomplish this by using either paid keyword research tools or free methods like Google’s suggested searches. Next, go one step further. Interviewing users or scouring social media comments for frequently asked questions and hot topics can help you flesh out your content ideas.
Once you’ve come up with a list of keywords, you can begin to write content about the subject.
Mistake 3: Giving Vanity Metrics More Weight Than Revenue.
SEO is much more than just a method of increasing website traffic. There are more effective ways to gauge the success of your SEO, even though vanity metrics like page views are exciting. Instead, you ought to link your initiatives to sales and conversions.
Without monitoring how your SEO strategy affects these variables, you may not be aware of the potential impact of this channel, which in turn may affect the resources your business is willing to invest in SEO content.
The Fix: Track & Display These SEO KPIs. Be careful not to report only meaningless statistics like page views, conversions, and conversion rates. You should also keep an eye on:
- SEO-related recurring monthly income.
- Rank value
- Conversion time for paths affected by SEO.
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