We have provided SEO in Belfast for over 15 years – earning us the title of SEO experts in Northern Ireland – specialising in Link Building and having served hundreds of businesses in scaling their business through the top spots in Google.
Building a great website is one thing, but knowing how to make your website appear first in google is another and we know the top SEO tricks to make google your best friend.
Here at Gekkoshot we pride ourselves in the knowledge and skills that our team possess in search engine optimization, we specialise in link building techniques that you won’t get with any other agency.
Firstly, you’ll need to establish authority. This is done by creating two things:
- Trustworthy links.
- Great quality content.
What you’re posting needs to be relevant, informative and useful for people to read, and using good links will show that you want to point people in the right direction. You’ll notice that google likes to reward this and if you keep those two points in mind, your website will rank high.
What exactly are Links? Link Building
Inbound links are HTML links that point you from one site to another and the more of these that are pointing to your website the better. These are used so that google can see what’s popular and trending at one time and give credit when seen fit.
While lots of links are good, it’s important to draw a limit and not overdo it. Google doesn’t like spam and you’ll want to make sure your website shows the complete opposite.
How does Google rank a Website?
Knowing exactly how google works and what it looks out for when deciding which page deserves authority is probably the most useful SEO tool you’ll need.
To establish if a page is worthy to be ranked high, google looks for:
If you have all three, you’re on the right track to having a high ranking website.
Checking your Link Profile
Your link profile consists of all the inbound links pointing to your site.
You can also build your link profile by creating your own links pointing to various parts of your website along with others linking to your website- those are internal links – these can be tricky – but there are some tips for pitfalls to avoid in internal linking that you can follow.
When you’re mentioned again and again, it shows that you’re popular, relevant and people are interested- there’s no reason why you wouldn’t be chosen to be ranked high.
Creating a Healthy Link Building Profile
So now that you know what links are, here are some tips that will help you generate a healthy link profile, which will be irresistible by google.
Appearing as honest as you can is the best way to go about earning those search engine rankings since trustworthiness is one of the most important factors. While there are people who try to cheat the system by using non organic links, it risks having a website completely taken down and that is something highly detrimental to a business.
A healthy profile is one that uses links created fairly and has earned links rather than manipulated ones. It’s simply better to work with google rather than against.
An Editorial Link is when a site is linking to yours, which you’ll only get if your website is relevant and trustworthy. Creating great content is therefore not only good to drive organic traffic, but to encourage other websites to want to reference you which is ideal for your link profile.
Using Relevant Links is another important factor to consider, which will automatically increase your content relevance. Writing a blog on makeup and linking to makeup tips, (as long as it’s not a competitor) will make for an informative and worthy of reading blog.
So now that you know about link building, you can create a healthy website using trustworthy and relevant links combined with good content.
It’s always a good idea to contact SEO experts who can guide you through the process of creating a great website. Experts like ourselves specialise in helping businesses achieve their seo goals so they can focus on their business.
If you’d like to speak to one of our experts, feel free to contact us and we’ll help you with your goals.