If you are interested in starting a link building strategy for your business, it’s important to understand that results won’t be instant and that SEO is a long game with a great ROI. If carried out correctly, this is a gradual process that will take time to see its full effects. The pages where you build links will play an essential role in determining how high you will rank in Google’s search engine results. Here are our top 3 favourite link building strategies fantastic link building strategies for 2022 along with a step by step guide on how to implement them.
1. Show Your Presence On Social Media
Social media backlinks are seen as a waste of time by many people, due to the fact that they are nofollow and don’t provide much SEO. However, social media links are an important base of links that all businesses should have.
Here is how you can gain five quick wins from Facebook this year:
Step 1 – Your Profiles ‘About us’ Tab
One of the most effective ways that you can encourage a new user to visit your website is through the ‘About us’ tab on your Facebook profile. You can easily do this by adding your website URL that will link to the about us section of your website.
Step 2 – Your ‘About us’ Page Description
You can also insert a URL that links to your website into the description in your ‘About us’ section. Having your website URL appear twice on your Facebook’s ‘About us’ tab will make it twice as likely to drive the traffic to your website.
Step 3 – Always Include your Website URL Link in your Social Posts
If there are any social posts you design that aren’t sending traffic directly to your site, you can still add your website URL as a reference. This can be easily added to anything you are posting about by attaching the link to the bottom of the post before adding your hashtags.
Step 4 – Always have Page Buttons
Underneath your cover picture on Facebook you can include page buttons. Here you can use these to send traffic to your website when they are clicked on by users. To update these, all you have to do is add or edit your page button and past in your website’s URL.
Step 5 – Always Add Picture Descriptions
When you are uploading images to Facebook, you can add your website’s URL to the description of an image. This is a tip that most people don’t know about – so why not start today and stay ahead of the game! Don’t forget to update this every time you change your pictures on social media.
2. Clean Up Broken Website Links
The majority of websites have thousands of broken links, a lot of website links internally, and only some links externally. These links can be easily broken and stop working, which most website owners don’t notice, having a negative impact on the user experience and SEO.
There are many advantages for you to find broken links:
- Build a relationship with the website owner
- Add value to them
- Get a high-quality link
This is a very popular option when choosing how you want to link build.
Step 1 – Decide on a Target Website
First of all, you need to decide what type of website you want to obtain a link from. You can choose any website you desire, but you should try and be realistic as the chances of getting a link from The Belfast Telegraph after you discover a broken link for them will be very low.
Instead you should opt for more realistic websites and you should be targeting personal blogs and small businesses. These website owners will be grateful for your help, and will most likely show their gratitude with a link.
Step 2 – Finding the Broken Links
After you have created a list of the potential websites that you can obtain a link from, you should begin your search for the broken links. Our SEO experts recommend using tools such as SEMRush or Majestic to help you do this. Using these tools you will be able to see exactly what broken links websites have.
Step 3 – Getting in Contact with the Blog Manager
Once you have analysed all your chosen websites and pages,you can now get in touch with the blog owner to let them know about the broken link or links you have found. We recommend building a good relationship with this website owner. If you don’t have anything relevant to offer, focus on fixing the broken link as you will be more likely to gain other opportunities later when you ask them for a link.
3. Replicate your Competitors Best Links
Did you know that your competitors will spend thousands of pounds and put long hours into developing their link building strategies to get high-quality links? If you only have a marketing small budget we recommend that you don’t try to compete with those companies as it will most likely lead to failure.
Instead of working harder to obtain these links, why not try working smarter. What we mean by this is, let your competitors work hard to get these links, you should then follow them and get the same ones. The point of this is that you should spy on your competitors and steal their best backlinks. This is one of top link building strategies in terms of win rate and time invested into links.
Step 1 – Know Who your Top Competitors Are
Make a list of your top 5 competitors that rank for the keyword you wish to rank for. No matter if they are a bigger or smaller business than you, you will always learn something from them.
Step 2 – Analyse their Backlinks
Once you know who your top 5 competitors are, you should now analyse their back link profile. You can do this using Majestic, SEMRush or Ahrefs.
Once you put all the information into these analysis tools, click the link that says backlinks, you should organise the links that are “follow”.
Then click the Link Type button and export the entire list of URLs you get. You should use this list to click into each link and work out how and why they got that link.
If you want help with backlinks get in touch with us at Gekkoshot, we specialise in backlinks and getting you ranked top on Google.