SEO is ever changing and SEO 2022 is going to be no exception to this – there’s a lot that goes on behind the scenes in making sure your website is ranking high on Google. We provide SEO services in Belfast and stay on top of the latest trends and changes in Google’s algorithms so that we can continue our track record in ranking our client’s number one on Google.
Search Engine Optimization is all about making sure your website is easily reached and that when searching for relevant keywords, your website ranks the highest.
In 2022 SEO Belfast specialists like ourselves are focusing on the following:
When determining websites to rank high, Google pays close attention to a site’s speed and how long it takes for a person to find what they’re looking for.
Google will look into details such as
- How long it takes for pages to Load
- Average Bounce Rate
Bounce rate refers to someone clicking in and out of your Website, meaning they didn’t stay engaged. This could be down to long loading times or confusion regarding where to find certain information. Your goal should be to keep your bounce rate as low as possible.
Creating New Content and Refreshing Existent Content
Keeping your website updated with fresh content shows Google that you’re staying engaged with your site and are uploading relevant information regularly. This is a great way to build up your keywords which make your website easier to find when those keywords are searched in Google.
Blogs and articles are great ways of creating content and you can vary them every week, remembering to make them relevant to your business and the services you provide.
Refreshing existing content on your website can also prove itself time worthy and helps you regain your traffic and rankings.
Making Site Mobile-Friendly
Most people access the internet using their mobile phones and a website would simply be useless if it wasn’t functional both on a computer and a phone screen. We all know that we’re quick to click out of a website if it doesn’t make sense or if it’s difficult to navigate, so prioritising a mobile friendly website will be beneficial for your business.
Optimising for Different Search Mediums
Optimising is not only relating to words nowadays but also voice overs and images. Every detail counts when it comes down to optimising for your website and you’ll find that when you start prioritising them, your google ranking will improve.
Providing a Positive User Experience
Making sure your Website provides an overall positive experience for users is key especially considering the fact more people are shopping online since the Pandemic. This means many people who weren’t so familiar with online shopping before are now used to browsing digitally.
You can ensure your website provides a positive user experience by:
- Having an SSL certificate.
- Making sure your site speed is good.
- Making navigation around the Website simple.
Knowing what keywords you should be focusing on is a great start. This is what people search when looking for your website so including them within your pages will bring you traffic.
If you’re not sure what your keywords are, there are plenty of keyword search tools available online that will tell you what your keywords are. Here at Gekkoshot we can do this for you and keep track of including these within various content on your website.
Google Analytics is a powerful SEO tool and if you’ve done any research on search engine optimization you’ve definitely come across this.
Google Analytics helps you track:
- User Behaviour
- Site Traffic
Search engine optimization comes with a lot of information and various hacks and you don’t need to worry about mastering all of them.
At Gekkoshot we will help you get your website Ranking high on search engines like Google and maintain this through content creation and other tools. We pride ourselves in creating the Best Web Design in Belfast.
If you’d like to find out more about our services, feel free to contact us and we will be happy to hear about your business and guide you on your SEO 2022 journey.