So you want to know how you can boost your website traffic? At Gekkoshot, we provide SEO in Belfast and around the world. If you aren’t ready to take the step into an SEO campaign, we have put together some tips for you and with these SEO tricks, you can elevate your website ranking on major search engines such as Google to dip your toe in the water before you make a decision.
In order to optimise your website, you will need to utilise and understand how SEO works. SEO or Search Engine Optimization is what search engines use to boost websites’ visibility. If the content is related to the search engines such as Google and DuckDuckGo will rank them in accordance to how the content relates to the search.
Boost Your Website Traffic Today
If you want to improve your website’s ranking and gain traffic traction, check out these tips below which will help you boost traffic to your website.
Think About Your Website Content & Design
Consider your website like a catalogue, it is meant to pass content from the creator to the consumer – we offer web design services in Belfast if you are hoping for a site that better reflects your brand.
If your website contains a lot of media files, it might be a good idea to utilise a sitemap. Sitemaps are used by search engines to shift through information that would be relevant to the search such as videos and web pages. If you are writing a news article and you want it to appear on Google News it must contain a sitemap to appear.
Additionally, your website’s interface design must encourage the user to stay on the site and click into other pages. If it is an ecommerce website, it must look like one and if it is a blog, it must contain links to other related articles. Search engines need these types of digital trails for traffic to be generated.
Another way is making sure your website’s backend is relevant to the keywords that you would use to categorise your website. If you run a food blog, it would be useful to use trending and populated keywords such as foodie, foodie blogger. Having these keywords tied into the website’s homepage will not only attract traffic but spiders. Alternatively, spiders are known as “bots”. They’re programs designed to crawl through information on the Web. In doing so they act as flags or markers that index the pages on a site and are heavily relied on by search engines.
Relevant Keyword Search
As mentioned above, it is crucial to consider the keywords that your website relates itself to. In order to utilise keywords in the best possible way, you need to take the elements in your website such as content (articles, products, media) and break them down into SEO-friendly keywords. You’ll want to have these keywords in your URL, headers and page descriptions or code.
Additionally you should utilise “long-tail” keywords along with standard, popular keywords. Examples of long-tail keywords include phrases or more specific descriptions such as brand or colour.
Curate Content Tailored to Your Audience
Content is just as important of a factor as keywords when it comes to SEO. If you run a blog based on food, your content needs to reflect that detail; that comes down to how you curate engaging and fresh content that makes the audience want to stay on your site and explore more content.
One way of doing this is by making your headlines as eye-catching and as informative as possible. This way you are able to make your content original and stand out. Another way is to continuously update your content by adding new things to your website whether that’s articles, products or media.
Utilise Social Media Marketing
Sharing your content on social media is another way to boost traffic to your website. Visitors should be able to check out and share the content through platforms such as Instagram, Twitter, Reddit, Linkedin etc. In this manner, spiders can also find your content while searching other platforms creating internal linking.
In order to rank your website high on search engines, you need to master internal linking. This is when content is linked to external sources such as related websites or articles. This creates a web that connects all information together, which if you think about it, is like the World Wide Web.
Linking to external websites is known as backlinking. Guaranteeing traffic from backlinking is down to how popular the information or keyword is. There’s no guarantee that you will gain traffic but it’s still important to have in your content as it can acknowledge other resources.
Internal linking is linking articles or content within your website, making visitors continue browsing on your website and creating a longer digital trail. This can be done by having suggested products for ecommerce or using your blog as an entry point to archive material. In saying that, internal linking should be minimal as a webpage full of links will be dismissed by search engines.
Another way to help boost your website’s SEO is through site maintenance. Broken links or dead web pages on your site will be penalised by site engines and the information will no longer be considered relative.
Using programs such as Dead Link Checker, can help scan your website for broken links and help maintain your site in a working order.
Organising Website URLs
Finally another way to maximise your website’s SEO is to apply description and detail to all parts of your website including the URL. Search engines look into your website’s URL for keywords as well as web pages.
You can fix all your URL links through backend editing by adding related keywords instead of numbers. For example, if you have a few articles on cake recipes, you can change the URL links to feature the name or type of cake in the article: I.e http://www.yourlocalfoodie.com/post/dessert/red-velvet-cake
By doing this, you allow more detail and more description into your website and it’s content, which search engines love. This boosts your ranking and therefore, boosts your traffic.
These 7 SEO tips are just a few ways to maximise your website’s search engine optimization, but they’re the perfect way to soft launch your website into popularity. If you think of SEO tactics as labels, the more labels you have, the more information the consumers get about your website.