Here are our 6 top tips on how to strategically do internal linking effectively on your site.
Linking within your site pages is an easy task to complete, but doing this strategically is something that hasn’t been widely talked about.
Adopt Orphaned Pages
When you publish a page on your site, and it doesn’t rank on organic search, the reason could be that other pages on your site don’t link to them. You should be adopting orphaned pages on your site as they can help you drive conversions on your site.
You can view your orphaned pages on Ahrefs using the site audit feature.
Develop topic clusters
A topic cluster has a target page in the middle surrounded by supporting pages, all of which link to the target page. Although supporting pages won’t link to each other. The target page links back to all supporting pages.
No matter what approach you take for your internal linking strategy the message should always be clear: you must group related posts together to help indicate to Google how they interact within your site.
By linking related products with each other, you will build a better topical cluster for your web visitors. This helps search spiders connect the dots about the topic of each content. This will improve your chance of ranking in organic search.
Find your power pages and link down
To effectively do this point, you should determine which pages on your site gain the most traffic. These are referred to as your ‘Power pages’. These pages play a vital role in your internal linking strategy.
When you identify which pages on your site are your power pages, you can use these to link out to other pages on your site.
You should start by finding out what keywords users typed in to find your power pages, then use them to find related pages on your site to link to.
Choosing the right Anchor Text
Ideally, you want to use exact match anchor text when linking to a page you’re trying to rank for the target keyword.
Add a few words before and/or after the exact match anchor text to create a partial match variation. Each anchor text variation should fit the context of the article.
However, overdoing exact match anchors on your website is a dead giveaway to Google that you’re trying to game the search engine.
Replace broken Internal links
Broken pages make crawling and indexing your site much harder for search spiders.
If your site has been around for a while, your page’s URLs may have changed for several reasons.
That’s normal, but it’s critical to identify non-working URLs and replace them with either the current URL or a link to a related page on your site.
You can see this using Ahrefs by navigating to “Best by links” in the Pages menu, opening the HTTP Code drop-down menu, and selecting 404 not found.
Limit Internal Links
As well as building topic clusters, you can also audit the pages on your site to ensure that your strategy is consistent across the board. Start by uncovering which pages have more than enough internal links .You can do this by using Link Whisper.
You should remove these links and replace them with links from their respective clusters. You should avoid linking out of the clusters.
Just like with inbound internal links, you can organize your outbound external links from the same page to show you those with the most links pointing away from your site.