We get it. Giving into the temptation of a bargain is easy to do. Especially if it’s the opportunity to take your business online. However, the web design industry is highly competitive for good reasons. Behind a beautifully designed and functional website, is a team of experts in research, web development, copywriting, SEO marketing and content scheduling. That’s why here at Gekkoshot, we are a top web agency specialising in web design, SEO and social media marketing. However, not all agencies are equal in this regard. In this article, we will discuss how investing in a cheap website can cost you more in more ways than one.
When you cut corners with designing a website, you may be cutting out essential steps that ensure you have both a website that prioritises your target audience and is functioning both at the front end and back end.
What Will I Learn?
Cheap Website = Low Rankings
Cheap website templates don’t adhere to SEO best practices. This means they will never appear on the first page of Google and your customer will be driven into your competitor’s arms. When you use a website template that doesn’t prioritise on-page and off-page SEO, you won’t be ranked highly on search engines such as Google. Ranking is based off of your content and website optimisation which makes cheap templates a loss for your website and business.
Slow, Bloated & Unsecured
A single template website is built with mainly different businesses in mind, so they are cram packed with hundreds of features you’ll likely never need. With that in mind, behind heavily styled templates, is hundreds of lines of code. The more stylised a website is, the more the backend can be slow and bloated with all those modifications. It will also only be fitted for one type of device viewing and thus it will not be efficient for mobile use and won’t be ranked highly by search engines.
A Cheap Website Means a Loss of Control
When you make changes such as updating your website, fixed templates do not have that type of functionality or flexibility and thus the absence of a developer makes it difficult to control your website the way it is best suited for your business. You will have to make inefficient compromises which will be at your expense.
Low Cost & Budget Hosting
In web design, there is a lot more to hosting than just the server used. When choosing a hosting provider, you will need to consider whether or not they have a dedicated support team and do regular website maintenance and audits to ensure that everything is running smoothly. As this is a technical skill, you need an individual who can pinpoint issues and that you can talk to any time you may have an issue. Here at Gekkoshot, we prioritise our client’s satisfaction and thus, our client service and support go hand in hand with our web design.
We don’t just give you a cheaply built website, we give you the experience of con-creating with us and our team of marketers, developers and strategists to fit all budget ranges. If you want to know more about our work, contact us here.