At Gekkoshot, based right here in Belfast, we know what it takes to get businesses ranking and bringing in those all-important leads. That’s why we’re sharing our expertise on evergreen content, a key strategy for long-term SEO success – the kind of success we’ve been delivering to clients since 2008.
What is Evergreen Content?
Evergreen content is the sustainable heart of any strong SEO strategy. Evergreen content refers to web content that remains relevant and valuable over time, unlike news articles or trend-based posts that quickly lose their impact. This type of content can take various forms, including blog articles, videos, podcasts, reports, and infographics. The goal of evergreen SEO content is to drive consistent traffic and engagement, ensuring a steady flow of visitors to your website without the need for constant updates.
Why is it called “Evergreen”?
The term “evergreen” is inspired by evergreen trees, which retain their foliage year-round, symbolising sustainability and longevity. Similarly, evergreen content remains useful and engaging long after its initial publication. Unlike time-sensitive content that loses relevance, evergreen articles continue to attract readers and boost search engine rankings over time. At Gekkoshot, we focus on creating this type of content to drive consistent traffic and establish our clients as industry leaders.
Benefits of Evergreen Content for SEO
Evergreen content plays a crucial role in any effective SEO strategy. Here’s why it matters:
- Long-Term Traffic – Unlike temporary content spikes, evergreen posts consistently bring in new visitors over months or even years.
- Higher Search Rankings – Google rewards content that remains informative and useful, leading to improved and more stable search rankings. It’s about building authority, not chasing fads.
- Increased Engagement & Shares – Valuable content encourages sharing and backlinking, boosting your website’s authority – a key factor in Google’s EAT (Expertise, Authority, Trust) principle.
- Saves Time & Resources – Investing in high-quality evergreen content saves time and resources compared to constantly churning out new, short-lived pieces.
How to Choose Evergreen Topics for SEO
To create effective evergreen content, Here’s what we recommend at Gekkoshot:
- Relevance – Is it something your audience genuinely needs and will find useful?
- Uniqueness – Can you offer a fresh perspective or improve on existing content?
- Searchability – Are people actively searching for this topic with relevant keywords?
- Shareability – Is it the kind of content that users would want to share with others?
- Expertise – Does it showcase your knowledge and build credibility?
Evergreen Content Formats
Certain content formats work exceptionally well for evergreen topics:
- How-To Guides & Tutorials (e.g., “How to Optimise Your Website for SEO”)
- Listicles (e.g., “10 Tips for Better Time Management”)
- FAQs (e.g., “What is SEO and How Does It Work?”)
- Case Studies & Success Stories
- Glossaries & Definitions (e.g., “SEO Terms Every Marketer Should Know”)
- Product Reviews & Comparisons
- Instructional Videos & Infographics
Gekkoshot’s Proven SEO Best Practices for Evergreen Content
1. Keyword Research
Identify keywords and search queries that people are actively searching for. Tools like Google Keyword Planner can help uncover valuable keyword opportunities.
2. Optimised Formatting
We ensure your content is structured for readability and search engine ranking::
- Use clear headings and subheadings.
- Include target keywords in the title, URL, and meta description.
- Use bullet points and short paragraphs for better readability.
3. High-Quality Content
Create in-depth and actionable content that solves problems or answers common questions. Aim for at least 1,000 words for cornerstone evergreen pieces.
4. Internal & External Linking
Link to other relevant pages on your site to keep readers engaged and improve site navigation. External authoritative sources also enhance credibility.
5. Visual Enhancements
Use images, infographics, and videos to make your content more engaging and easier to digest.
6. Regular Updates
Even evergreen content can benefit from periodic updates. Refresh your articles with the latest insights, statistics, and trends to maintain relevance.
Tracking Evergreen Content Performance
Monitor your content’s performance using Google Analytics:
- Navigate to Behaviour > Site Content > All Pages to check page views.
- Use Secondary Dimension > Source/Medium to analyse traffic sources.
- Compare organic search vs. social media traffic to assess long-term impact.
Maximising Evergreen Content Reach
1. Promote on Social Media
Use paid promotions like Sponsored Facebook Posts to increase visibility and engagement.
2. Repurpose Content
Convert your content into other formats such as videos, podcasts, or infographics to reach different audiences.
3. Build a Strong Internal Linking Strategy
Link your evergreen content within newer blog posts to keep traffic flowing to your best-performing pages.
Evergreen vs. Timely Content
While evergreen content is essential for long-term growth, a well-balanced content strategy should also include timely, trend-based articles that drive short-term engagement. The best approach is a mix of both, ensuring immediate visibility while establishing lasting authority.
Get in touch
Incorporating evergreen content into your SEO and content marketing strategy is one of the most effective ways to grow your website’s visibility and authority. By selecting the right topics, optimising for search engines, and continually updating your content, you can build a resource that drives sustained traffic and engagement for years to come.
At Gekkoshot, we don’t just build websites; we create digital experiences that drive your business forward. Let us help you dominate your industry with a web design and SEO strategy that simply works
