Wondering how Google works and what it actually does? If you’re new to SEO, this guide will be eye-opening. At Gekkoshot, we simplify Google’s operations so you can understand how SEO functions effectively. With this knowledge, you can create a stronger SEO strategy that aligns with your goals. Let’s look at how Google operates behind the scenes and see how this insight can boost your online presence!
How does Google operate?
Search engines like Google work by following links from one web page to another. Google uses a system consisting of a crawler, an index, and an algorithm. The crawler navigates the web 24/7, tracking links and saving HTML versions of web pages into a massive database known as the index. When the crawler revisits your site, it updates the index with any new or revised pages. The frequency of these visits depends on your site’s traffic and the updates you make.
For Google to discover your site, there needs to be a link from another indexed site pointing to yours. Once the crawler follows this link, it initiates the first indexing session for your site. After this, your website can start appearing in Google’s search results.
Google’s Secret Algorithm
Once Google indexes your website, it can start displaying it in search results. Google aims to match search queries with relevant web pages from its index. It uses a specific algorithm to determine which pages appear and in what order. The exact workings of this algorithm are a closely guarded secret, and no one knows the precise factors influencing search result rankings.
However, more recently, due to a Google leak which suggested how pages were ranked in search results. This leak suggested that how pages are ranked is through the number of clicks rather than how reputable and authoritative the source was.
While the algorithm is dynamic, and frequently updated with new changes. The criteria for ranking pages and the significance of various factors evolve regularly. Through testing and experimentation, we gain insights into these critical factors and adjustments. At Gekkoshot, we integrate these insights into our strategies and share valuable information through our blog and resources to help you stay ahead in SEO.
Google’s Results Page
Google’s search results page, also known as the SERP (Search Engine Results Page), typically displays around 8 to 10 links that best match your search query according to Google’s algorithm. These are the organic search results. If you navigate to the second page of results, you’ll find additional links. The lower your website appears on the SERP, the less likely users are to click on it.
Often, the top of the first page displays paid ads, which are separate from the organic results. These ads appear because advertisers have paid Google to display their links when users search for specific terms. The cost of these ads can vary widely based on the competitiveness of the search terms. Besides organic and paid results, Google’s SERP may also include other elements, such as featured snippets, local listings, and related questions, providing a more engaging search experience.
The Value of Links for Search Engines
Understanding how Google and other search engines use links is crucial for effective SEO. Search engines use the number of links pointing to a page to display its importance. Generally, the more links a page has, the more valuable it appears to search engines. Both internal links (from within the same website) and external links (from other websites) contribute to a page’s ranking.
However, not all links hold the same weight. Links from high-authority websites with numerous incoming links are more valuable than those from smaller sites with fewer links.
This emphasis on links quickly leads to the practice of active link building. When you gather links that are relevant and legitimate, link building can enhance your SEO strategy. However, acquiring or purchasing low-quality or dubious links can lead to penalties from Google.
SEO and Google
Search Engine Optimization (SEO) involves optimising your website to achieve high rankings in organic search results. The goal is to align your site with Google’s algorithm, which is designed to deliver the best answers and user experiences for search queries. While Google’s algorithm remains a closely guarded secret, years of SEO experience have revealed key factors that influence rankings.
At Gekkoshot, we stay updated with Google’s algorithm changes and rigorously test what works best in search engines. We advocate for a holistic SEO approach, emphasising that your strategy should focus on genuine optimisation rather than shortcuts. Google aims to present users with the most relevant and high-quality results. To rank well for specific search terms, create exceptional, SEO-friendly content and ensure an excellent user experience on your site.
Gekkoshot and SEO
At Gekkoshot, we understand that navigating the world of SEO can be complex, but with the right strategy, you can significantly enhance your online presence and visibility. Our team of SEO experts are dedicated to staying on top of the latest algorithm updates and implementing best practices to ensure your website performs at its best.
Whether you’re looking to optimise your existing site or build a new one, we’re here to help you achieve your goals. Ready to take your SEO to the next level? Contact Gekkoshot today to discuss how we can tailor a strategy that fits your needs and drives results.
Visit our services page to learn more and get started on boosting your online success.
