This week we sat down with Northern Ireland’s Young Business Person of the Year finalist and Gekkoshot’s very own client – Ian Megahey from WorkPal. Ian has grown his business significantly in recent years, he now supplies his software –...
The goal of any ecommerce business is to increase conversions and maximise sales. But how do I do this? I hear you ask… A: You learn how to track and understand your ecommerce analytics. Ecommerce analytics are imperative as not only do they outline...
Core Web Vitals have been considered increasingly important in the recent years as Google focuses on user experience and in them attaining the information that they are searching for. Google, as you will be well aware, is very focused on the user experience (UX). User...
Structured data is used to assist search engines to better understand the content within your page. Search engines are good at measuring the technical parameters of your page, such as speed and mobile optimization. They are also good at identifying the type of page...
