The song ‘12 Days of Christmas’ is played on radio stations throughout the festive period. For many businesses, this can be used as an opportunity to have some fun and increase engagement with your audience. This is where online retailers, eCommerce sites, and B2B businesses can offer their customers an exciting new deal or a new piece of content that will be revealed every day for 12 days. If you are interested in bringing a bit of festive magic to your business this year we can show you how using 12 days of Christmas to deliver a winning marketing campaign will help you to thrive in your industry this year.
Tips On Using ’12 Days of Christmas’ Marketing Campaign This Year
Optimise Your Website For Christmas
Have you considered including a solid SEO strategy as part of your Christmas marketing strategy? Over the festive period, there is an increase in online activity as people will be browsing gifts for friends and family. The last thing any business wants is to lose visibility and see a decrease in sales. This is where keyword research can come in handy. By adding festive keywords and including some Christmas – themed content to your website, blogs and social media your ‘12 Days of Christmas’ campaign will stand out to customers when browsing. If you are struggling with your festive SEO strategy the Belfast SEO consultants at Gekkoshot can help you to rank higher above competitors on Google.
Focus On Your Social Media
Decorating is one of the most important parts of the Christmas holidays, so why would you leave out your social media? Decorating will help to get your audience into the festive spirit and encourage them to get started on their Christmas shopping.
One of the best ways to decorate your social media account is by creating posts with a holiday theme. This is where the ‘12 Days of Christmas’ campaign can come in handy. This will give you 12 days of great content that will help you promote your seasonal offers and increase sales. As part of this campaign, you can also run some festive competitions on your social media to get your audience talking about your exciting offers, including:
- Like and/or comment to win.
- Tag a friend to win.
- Share the post to your story to win.
Run A Number of Festive Ad Campaigns
The Christmas period is the perfect time to reach out to potential customers through a festive ad campaign on Facebook or Google. We recommend creating a landing page that will showcase the promotional offers for the ‘12 Days of Christmas’ or you can even offer your customers a generous discount code that will encourage them to complete a purchase. Once your ads are up and running remember to monitor their performance, where you can make small changes to the landing page or ad text if you feel the ad is not meeting your daily budget or you are not reaching the intended audience.
Send Your Subscribers A Christmas Newsletter
Sending your email subscribers a Christmas newsletter is a great way of notifying them about the ‘12 Days of Christmas’ promotions you will be offered throughout December. In your email, it is a good idea to clearly line out a timeline of the twelve promotions or any other festive special offers that are up for grabs as your customers will be on the lookout for gifts for families and friends.
Here are some tips on how you can write a winning Christmas newsletter:
- Set an end date to your offer to create a sense of urgency
- Create a subject line that will entice customers to open your email
- Use emojis in your subject line to help your email stand out in your customer’s inbox
Focus On Your Sales Messaging
Now that you have this great idea of offering your customers 12 fantastic Christmas deals, it’s important that you get the sales messaging right from the start. From the beginning of your festive campaign ensure that your website, ads campaigns and social media is telling your customers all the important information they need to know. This should include the final dates to place orders, the date promotions will be ending and even business holiday closing dates.
The placement of your sales message is also important. On your website place, this important information in various places that customers can clearly see and on your social media you can post regular reminders in your stories or in posts to avoid unhappy customers.
Using the ‘12 Days of Marketing’ campaign can have many benefits for your business if it is carried out effectively. The Christmas period is a hectic time of year for most businesses, however with a bulletproof marketing campaign by your side, you can easily promote seasonal offers, increase sales, and attract more customers to your website. For more information on how using 12 Days of Christmas to deliver a winning marketing campaign will help you to stand out within your niche, get in touch with a member of our team today.
