SEO Vs PPC

What is your marketing strategy? Do you opt for SEO or PPC, which is best? The truth is both are great ways for generating traffic but with so many brands competing against each other, you need a strong marketing plan to be ahead of the game. 

Both of these marketing strategies are not for the short term so let’s break it down:

The term SEO (search engine optimisation) is talked about a lot and with that most people associate huge costs that take time in order to see real results. 

While the initial cost of SEO can sometimes exceed a monthly PPC budget it will often be more effective. Organic clicks are 100% free so once you are ranking on the SERP (search engine result page) this will, without doubt, have a positive impact on your brand.  

Statistics show that 94% of users skip search ads and go straight to organic results! #increasedbrandauthority #biggerroi

Once you are ranking where you want to be you will have to allocate funds for SEO maintenance but this will be less than what you have paid during the initial 4-6 months of your campaign.  To put this into perspective, if you were running a PPC campaign and paying a set amount each month, once you stop funding the PPC campaign you will find yourself back on the starting blocks and all the traffic will stop. 

A worthwhile point to remember – Everything needs to be maintained to a certain level, otherwise it’s pointless in starting a campaign in the first place.

PPC (pay per click) This is where you pay Google for every time someone clicks on your Ad. At first, it seems like the obvious answer to getting quick results, you start a campaign, throw money at it and before you know it you are at the top of the results.  Surely that’s a win? It is to begin with but unless you have an unlimited amount of money to constantly maintain this then it’s impossible to keep up. As I mentioned earlier, once you stop funding the campaign then it’s back to square one. 

It’s not all bad though, the good thing about PPC is that it allows you to become visible on other sites as well, although this will depend on your ad type, target audience and of course budget.  

So what’s the verdict, do you go for SEO or PPC?

There is no right or wrong answer here and perhaps the best option is to dabble in both.  

For sustainability and longevity, SEO is definitely the better option. 

Top Tip – Split up your online marketing budget and perhaps even consider setting a PPC goal that will generate enough sales to cover your SEO investments.