How To Create The Best Converting Landing Pages?

Any page on your website can be a landing page but not all pages on your website are tailored to create leads and sales, SEO practices send them here, you might hear people saying to you that you need an SEO website, what we do here at Gekkoshot is build websites from the ground up with SEO and UX in mind, so not only do your customers love it and convert into sales, but Google loves it as well. 

When trying to convert visitors into customers, a well-designed, effective landing page can be the most important page on your website.

The landing page’s main aim is to create – conversion. Therefore, when someone visits your landing page, they need to learn enough about what you’re offering so they can decide if they want to become your customer. 

Here’s our easy method of creating high converting landing pages, we refer to it as the Head, Heart, and Hands method. You need to ensure that your product landing page must address each of these components to be truly effective.

1. The Head

You need to provide the audience with a problem statement and how your product/service works to solve that problem. Using statistics and industry research helps. Make it clear to your audience why they need your product to solve their problem.

2. The Heart

You need to make your audience care, empathy is key and you need to put yourself in your customer’s shoes. If you understand your customers, you can address their needs in a way that makes them care. You should be the hero to them in your story, not the product. 

3. The Hands

Make them act on this. You need to ensure you have a clear call to action as even the best-written landing pages will not serve your business. The main goal for your website landing page is to make the visitor take action and become a customer, an ‘SEO website’ get’s gets them there, absolutely, but web design and development by UX experts is how they convert. 

High-Converting Landing Page Must-Haves

Since your main goal is to convert visitors, there are several elements you need to consider when you’re writing your landing page. 

1. Have an Eye Catching Headline 

As you only have around 3 seconds to attract your readers attention, your headline needs to be your hook. This is where the customer journey begins, and allows them to see what’s in it for them to continue with the journey. 

You should make your headline interesting enough to make the reader want to continue on the page. You need to let your customers know that you hold the “winning ticket”.

2. The Introduction

At this point it’s your time to explain in more detail how you’re going to deliver the value, you should tell the reader a story they will relate to. Your unique value proposition should drive your visitor to move through the customer journey. 

This is a chance for you to remind your visitors about how the problem is costing them money or time. If you write that you understand their problem with empathy and show that you can relate to them; then you are more likely to move them through the customer journey. 

Your introduction shouldn’t be a whole page of copy, but it should be long enough to explain the problem, show how your product or service can solve it, and the benefits the customer can gain from using your product or service.

3. The Offer

When the reader knows that you understand the problem that they are facing, this is when you should be going into more detail about your product or service. Feature lists, comparisons to other products, or detailing how your product works. 

You should show how your product is better, faster, safer, and cheaper when referring back to how it fixes their problem. It’s important to consider any roadblocks or objections your user may face and address them here too.

4. The Price 

The pricing strategy should fill the entire post, if you’re aiming to optimize conversion rates, a clear pricing layout statement needs to be on your landing page. 

There may be some occasions where your company needs to talk to a potential customer to determine the price. In cases like this, pricing should be left off the landing page. In this case, the action you are wanting the visitor to take is scheduling a consultation vs making a direct purchase decision.

5. Testimonials

Testimonials are extremely powerful, this reassures customers that the product or service you are offering is of high quality and that your brand is trustworthy. 

6. Call to Action 

This is what it all comes down to, getting your visitor to click on the call to action. Your CTA should be big, bold, and stand out from everything else on your page. This should encourage the visitor and be clear what the reader needs to do next. Your visitors are expecting a button that they know exactly what will happen when they click it. Any other information you wish to collect, you should leave that to your “thank you page”.

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