With Christmas fast approaching there are lots of things you can do as a small business to make life a little easier.  Check out our Christmas Marketing Ideas for some inspiration!

 

Add some Christmas sparkle to your branding – You could do this by simply adjusting your logo and social media pictures to incorporate that festive feeling! You don’t want to be a Scrooge so it’s better to join in!

 

 

Publish helpful, Christmas related videos – Everyone gets overwhelmed at some point over the Christmas period so find videos that help ease stress.  For example – Gift Wrapping & how to make it simple.

 

 

Get festive with your email subject lines – If you’re emailing customers then you need to grab their attention with a good email subject line.  Don’t be afraid to make it funny either like – “Yule not want to miss out on this offer!” 

 

 

Go green with a Digital Catalogue – Not only will this drastically reduce your costs but you will be doing your bit for the environment as well.  Also if you want to see how many people are viewing your catalogue then ensure to create trackable URL’s for each link inside the catalogue.  

 

 

Organise a Christmas Competition – Everyone loves a competition and a Christmas competition is even better!  Use this opportunity to engage with the people that enter. You could ask people to submit a selfie in their Christmas jumpers or tell of the worst Christmas present they ever received etc. The key to this is to generate publicity but more importantly to have some fun!

 

Always have Gift Cards available – You can’t go wrong with a Gift Card and for a lot of people these are usually the last thing they buy. Always make sure you have a plentiful supply in-store especially for last-minute shoppers. Digital Gift Cards are also a great Christmas present especially if they can be personalised at the time of purchase.