The true value of SEO

Why it’s a must-have for your business

Fact 1
Search is the #1 driver of traffic to websites, beating social media by more than 300%

Fact 2
70-80% of users ignore paid search ads and click on the organic search results instead

Fact 3
75% of users never scrolls past the first page of search results

Fact 4
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

Fact 5
Websites on page 1 of the search results get 95% of the traffic for the phrase being searched for

SEO is a great investment for your business and builds a solid foundation for your site in Google


Choosing the right colour is very subjective

Colour in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.

Colours can be misrepresentative or ‘wrong’, even if they’re not “ugly” in their own right.

Professional logo design always considers colour theory, which is the science of how humans perceive various shades.