Increasing traffic to your site can be difficult, however, there are a number of quick and easy strategies that you can use to increase your site’s ranking on Google and as a result, boost your monthly traffic. Our Belfast SEO consultants have created this handy guide on the 10 Quick SEO Wins 2022 that you can use both on-page and off-page.Talk To An Expert Today
1. Uncover All Your Competitor Keywords
Analysing your competitor’s keywords is one of the most effective ways that businesses can compete within their niche and rank higher than their competition on Google. There is a range of competitor keyword research tools out there that you can use to uncover your competitor’s keywords. One of our favourite tools to use is SEMrush. Here you can discover competitor keywords quickly by searching using their domain URLs or through keywords. Once you have uncovered your competitor’s keywords you can use them as part of your content creation plan.
2. Boost Up Key Pages With Laser-Targeted Internal Links
External link building can be difficult and time-consuming, but if you build the internal links correctly you will be able to see an increase in your website’s traffic.
You can pick one page or a number of pages from your website that are the most important to you and that you would like an increase in traffic. You can then use Ahrefs and enter your domain and click “Best by links”. Using this you will be able to find a way of strategically working in an internal link on that page.
3. Find Pages Losing Traffic With Google Search Console
Google Search Console is a tool that you can use to find pages that are losing traffic and see which terms you are losing. You can then analyse how to fix these issues and re optimise those pages. Google Search Console can also help you to view what types of content are ranking now, which you can then use to change and tweak your content to match these trends. This process will help you to improve your website’s ranking.Learn More About Our Belfast Services
4. Increase CTR & Get More Traffic By Tweaking Page Titles (Modelling)
The SERPs are getting more competitive every day and Google is constantly rewarding search results that are getting higher numbers of Click-Through Rates. Using old tags won’t help you to succeed in this anymore. The best way to win clicks is to write a list of the best ranking tags and compare them.
It is a good idea to use what is already ranking and beat it. By carrying out research on what is already working, you can make sure your title tag is set to compete.
5. Update Your Published Date For Google “Freshness Factor”
As your site grows, it can be easy to forget to update your most important pages and Google knows about this. Google keeps dates on file for when they think you published the last update, but unfortunately, this isn’t always accurate.
If you haven’t updated your pages in a while, Google may think they are old and will let newer content rank higher than you, even if you have been ranking for a while. To prevent this, all you need to do is add new content to your pages, reoptimize the title tags, include H1’s and update the content with the new date.
6. Insert LSI Keywords Into Your Pages For More Traffic
Do you want to increase your page’s ranking and get more traffic? A great way to do this is by adding some LSI keywords to your content and giving your web pages more relevance. This will give Google a better understanding of your content and will allow them to connect the text to your target keyword. If your content includes a number of LSI keywords that are relevant to your main keyword, Google will assume it is relevant for a specific question and will rank it higher in its SERPs.
7. Take Advantage of A Whole New Traffic Channel With The Least Effort
Did you know that YouTube is the 2nd largest search engine in the world after Google? If you are interested in using YouTube as a part of your marketing strategy, instead of creating totally new content, just re-purpose your high-performing blog posts into videos and upload them to YouTube. You can use Lumen5 or iMovie to create them quickly and easily.
As a bonus strategy, it is a good idea to embed your video into the original post to increase your website visitor’s time spent on your site and boost your site’s engagement.
8. Quickly Identify What’s Making Your Site Slow
Site speed plays a leading role in your website’s success. It affects essential key metrics, including your conversion rate and the site’s visibility on Google. Figuring what is making your site slow can be tricky, however there are a number of handy tools out there that can help you to assess your site’s overall performance. We recommend using a free tool called GTMetrix that will show you a waterfall so you can see exactly what’s slowing your site down.
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9. Get A Free SSL Certificate (If you Don’t Already Have One!)
Google is big on security and their algorithm for SEO rankings states that including an SSL certificate on your website shows your site is trustworthy. If your site does now have one Google will display a warning in Chrome to show users there is no SSL certificate present. You don’t have to pay large amounts of money to get one though. You can get them for free by using either Cloudflare or Let’s Encrypt.
10. Find Unwanted Indexed Pages, No-Index Them
As your website gets older, it can be easy to forget about past initiatives. With a combination of plugins installed, website themes, and having a number of people working on the site, you will often end up with pages that you no longer want to be indexed anymore.
On top of that, these pages can often be lacking in content. This will show Google that your site isn’t as credible or filled with high quality content as you think. It is a good idea to get rid of these pages and do a clean up on the backend of your site.
If you implement the steps above in our 10 quick SEO wins in 2022, you will be on your way to increasing the traffic that is coming to your website. If you would like to know more information about SEO Northern Ireland and how the team at Gekkoshot can help you, talk to one of our SEO experts today.